Cartoon Series: Taken for Granite #1(Ada Yuen would like to thank Jen Wong for her insights.)May 8, 2021May 8, 2021
Are your “personas” doing more harm than good?Personas can be a valuable tool in product design, but designers may be reluctant to use them. This is because they’re often given…May 6, 2021May 6, 2021
提防用戶不實意見你想網站和手機程式得到用戶青睞,最理所當然的一定是聽取用戶的意見;但假如我告訴你,用戶的意見有時候也是不盡不實,你會感到懊惱嗎?這樣說好像拿石頭砸自己的腳,但我們做可用性測試(usability…Feb 12, 2019Feb 12, 2019
Are you solving the wrong problem?Why you need to stop commissioning “solutions”Jan 24, 2019Jan 24, 2019
User research to reduce investment riskWhy include user research and competitive analysis in your due diligence demandsNov 8, 2018Nov 8, 2018